FreshBump

Posted on August 9, 2010 in Marketing:

Cause marketing continues to make a huge presence in 2010, and 141 Eyewear is a welcomed addition to the team. Similar to TOMS buisness model, for every pair of 141 Eyewear purchased they will give a new pair of prescription glasses to a person in need. 141 is an independent for-profit company with a simple system for addressing this one huge, yet very simple problem: 153 million people need corrective eyewear but cannot afford it. The 141 business model provides a sustainable solution to give eyewear to those who need it most but may lack the access or funds to attain it. Their contribution is not reliant upon the donations of others…rather your purchase. No portions of proceeds, no percentages. You buy, they give, it’s that simple- One Four One. If you worried about making a sacrifice for style, don’t worry. 141 is designing some of the finest eyewear on the market, and like you, they appreciate a timeless, classic aesthetic and the peace of mind from knowing that every part of their product is handcrafted in Japan from the finest materials.